Exploring The Science of Video Marketing
By the year 2022, video marketing will generate 82% of web traffic. This is remarkable news for marketers planning to go big in less time. Take a minute to consider how more than half of the web traffic can be swayed in your direction with the aid of animated videos. It will and allows marketers to promote their content through different mediums.
VIDEO IS AN EFFECTIVE FORM OF COMMUNICATION THAT NEEDS TO BE INTEGRATED INTO EACH AND EVERY ASPECT OF YOUR EXISTING MARKETING EFFORTS
The most effective medium to transmit the brand messages is through visually appealing animated videos. Visual content captures the attention 90% more than any other social media content. Animated video attracts a new customer and boosts the conversions. It directs marketers to launch and promote their product into the market through different search engines.
There are numerous ways to make the best-animated video for marketing the product or service. Some of the ways are mentioned below:
- Create a Story
Creating a story that resonates your brand message is very important to build your brand personality and increase customer engagement. The content of the video requires presenting correct message. 54% of viewers prefer video marketing content over images.
So, a video should have a short and impressive story that connects the customers with the brand and create a WOW moment. The use of humor to build brand personality doubles the brand’s positioning in customer’s mind.
“MARKETING IS NO LONGER ABOUT THE STUFF THAT YOU MAKE, BUT ABOUT THE STORIES YOU TELL.” -SETH GODIN
Similarly, the uplifting of the brand becomes easier through the addition of humor within an animated video. It tailors your brand message and captivates target customers. The story assists in depicting different concepts and presenting them in a way that they are aligned with the brand personality. This makes animated video an excellent tool to represent an idea visually.
- Market your brand color or style
The perfect blend of colors and style within the animated video adds value indirectly to market your brand. Video frames a complete perception of your brand in the minds of customers. Choose your brand color that creates an excellent association of your brand personality and style in gaining customer attention. The color should be integrated into the animated video and complement the brand in every possible way to convey the core brand message.
For instance, Coca-Cola has a red color that invokes the emotion of boldness and power. Millennials can recognize coke easily through its brand color. About 41 companies all around the world are using a single color for their brand.
So, a professionally animated video should have consistency in brand color and style. This communicates your brand objective with great visuals and eye-catchy colors. Mostly brands ignore colors while working on animation resulting in failure to caste an impression.
- Pick the video type
There is a wide range of video types available in the market for the companies to pick the best one that epitomizes your brand style. Some represent rejoicing whereas others set an inspirational tone. There are numerous ways to make animated video styles like:
- 2D Animation
- 3D explainer animation
- Whiteboard animation
- Infographics, and
- Digital agency pack
Companies have a paradox of choices to select the right style that clarifies their brand. 96% of the animated videos draw attention and turn impressions into conversions.
A 2D explainer animation engages the audience emotionally as most of the audience grew up watching the animated cartoons.
Customers develop a strong emotional connection with videos resulting in an increase in viewer engagement. A video can transmit the message 60,000 times faster than words. So you’re losing a major chunk of potential customers by giving no value to animations.
- Make it social!
Your work is not done until you make your video social using inbound and outbound marketing. This can be done using different potential social media platforms like:
Social media is a like pool of connecting people belonging to different cultures and regions. 86% of businesses use video marketing on their website, and approximately 77% use it on social media.
People spend around 3 hours a day using different social media platforms. So, chances to interact with a diverse audience is quite high for marketers. Among different modes of communication animated videos work at a blazingly fast speed. This creates an impression in the customer mind within a second.
For instance, in 2018, McVitie’s “Sweeter together” animated video campaign earned tons of impression as the purpose of campaign is to bridge gaps by sharing biscuits. This Ad was quiet impactful as it gained positive public reaction and earned 70% of customer attention.
- Great for Sharing
While marketing your animated ad, marketers must look at the broader prospect to increase the impressions and engagement. The animation can also spread over the televisions and email marketing to get maximum attention of the customer. Alongside, animated videos can be shown on website home page to increase the engagement of site visitors.
Almost half of the internet users look for videos related to a product or service before making a purchase. So, Short animated videos can enhance your brand and will get your point across in just a few seconds.
- Craft your own value proposition
Marketing your animated videos is more like connecting the dots or answering questions in customer’s mind. One of the ways to create a value proposition is to trigger the customer through attractive tagline or slogans within the animated videos that grabs their attention. The value proposition can only be held if a marketer identify the goals to reach the customer. The marketer must focus on the following details:
- The target audience
- The value addition
- Key compelling message
- Customer preferences
This effective value preposition assists marketers to stand out from the crowd of competitors. It has the ability to make brand positioning and set target towards specific customers that are in need of your product. This converts target audience into a loyal customer as marketer successfully achieves their goal.
Thus, the video is a powerful tool, and animation is the most widely used video type to create a brand video. The animation flows through the emotions and appeals to the audience. These are just six initial steps that are usually overlooked by marketers. There are different online animation makers to create amazing video that allows marketer to pick wisely and create an impressive animated video for their brand.